To Die, or to Reply, originally as a popular web fiction, earned its fame through serial publication online. With its success, the fiction has been published by Creation Cabin.
The fiction is unfolded by telling a story about a Whatsapp group. In the story, the whole class of 6A, a class of a middle school in Hong Kong, is invited to join a Whatsapp Group named “To die, or to Reply” by compulsion. All members are forced to obey the rule of the group: to die or to reply. Any member will die by a shoot on head when he or she fails to reply after the messages are read.
The book cover is made of the screenshots of the dialogues of the Whatsapp group, while the book name is made up of the characters in the screenshots. To highlight the horrible atmosphere of the fiction, only black and white are used.