百年好合喜嫁禮餅
Best wishes for many years Chinese bridal cake

packaging design
包裝設計

合成號是深圳墟百年傳統餅食糕點老字號,其嫁喜禮餅更是聞名遐邇。嫁喜禮餅是男方娶親時於婚禮前擇日送到女方家的喜餅,是中國南方從古到今約定俗成的傳統,合成號嫁喜禮餅共有六款口味,分別是:龍鳳喜餅、白凌酥、黃凌酥、紅凌酥、五仁酥、核桃酥;香酥軟糯,無論男女老少皆十分鐘愛。

 

本公司為合成號設計嫁喜禮品包裝。包裝雕花設計不僅保留傳統中式婚嫁元素如比翼鳥、紅雙喜字等,也融入較為年輕化、洋氣的設計,如玫瑰花等。而我們也將餅盒上蓋設計成紅蓋頭形式,古時新人成親會將紅蓋頭蓋在新娘頭上,入洞房時由新郎揭開。而我們也希望顧客打開禮餅時,會與中式傳統產生共鳴,並深刻感受其韻味。

 


Hap Seng Hao is a Chinese traditional pastry old brand in Shenzhen and its bride cake are very well-known. Bride cakes are delivered to the fiancee’s family on the day before the wedding by the fiance 's family and it is a customary tradition in southern China. There are six types of bride cakes produced by Hap Seng Hao, including Dragon-and-phoenix bride cake, Walnut crisp etc. Everyone loves it regardless of age and gender.

 

We have designed a wedding gift packaging for Hap Seng Hao. The engraved packaging design not only retains traditional Chinese wedding elements such as lovebirds and red double happiness, but also incorporates younger and western designs such as roses. And we also designed the top cover of the cake box into the form of a red bridal veil. In ancient times, there was a red bridal veil on the head of the bride, and the bridegroom would uncover it when they entered the bridal chamber. We hope that when customers open the box, they will resonate with Chinese traditions and deeply feel its charm.