「寶記麵食」開業於六十年代,由緬甸華僑祥叔帶著南洋風味食譜到澳門紮根。寶記麵食鮮香濃郁的魚湯粉是人人鐘愛的地道美食,雖原料及配料是大家唾手可得的日常食材,並不比名貴山珍與海味。但一碗熱騰的魚湯粉、椰汁雞陪伴緬甸華僑度過那一段段奔波刻苦的南洋歲月。是不可比擬的獨特美味,也深受澳門街坊的喜愛。
我們以緬甸最常見的橙色和金色為主要色彩元素,為「寶記麵食」作一系列品牌設計。商標設計方面,靈感來源於緬甸特有的獨腳捕魚方法,將獨腳漁夫形象轉化為彰顯「寶記麵食」獨到美食之標誌。另外,插畫部分我們也用了有趣新奇的方法勾勒出麵、雞、蝦、魚等形狀,讓其更具象徵性及形象化。
"Pou Kei" was established in 1960s by Cheong Sok, an Oversea Chinese in Myanmar.
The Burmese noodles "Mohingar" of Pou Kei is the authentic food loved by Macanese. Although the ingredients are readily available to everyone, a bowl of "Mohingar" and "Chicken with Coconut Sauce" accompany myanmar overseas Chinese through that period of hard work in Southeast Asia. Burmese food produced by "Pou Kei" are unique and incomparable delicacies which is very popular in Macao.
We use orange and gold, the most common color elements in Myanmar, to create a series of brand designs for "Po kei". In terms of logo design, inspiration comes from the "one-legged fishing " in Myanmar, we transformed the image of one-legged fisherman into a symbol which highlights the unique food of "Pou Kei". In addition, the main guest of"Pou Kei" are ordinary folks, we drew the ordinary and easily available ingredients such as chicken, shrimp and fish in unique forms of the illustration part, and turn noodles into waves, presenting a cute and friendly brand image.
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