深圳謹製月餅
Made in Shenzhen Moon Cake

Packaging design, Illustration
包裝設計,插畫

深圳是中國發展最高速的城市之一,人們大多對此印像是大量新興建築、科技、以及急速的生活步伐。吸引眾多外來人口離鄉前來尋求機遇。然而深圳自古便是對外的開放城市,其中不乏從漢朝保留至今的古蹟及遠古的歷史文物。


深圳謹製以製作傳統低糖月餅為主,為深港合資公司。呼應其城市發展特色,在包裝設計上採用中間開合式設計,開口兩則分別燙金與銀、現代與傳統建築反襯相映,表現深圳既高速發展同時亦保留傳統的氣質。即使都市面貌如何瞬息萬變,秋分的圓月千百年來依然如一。對離鄉別井的人而言,即使中秋未能與家人團圓,亦能送上一盒當地的月餅,以聊表心意。



Shenzhen is one of the fastest-growing cities in China, giving people an impression of a large number of new buildings, high technology, and rapid pace of life. It attracts lots of outsiders to leave their hometown in search of opportunities here. Shenzhen has been a city opening to the outside world since the ancient times, and there are many ancient monuments and historical relics preserved from the Han Dynasty. 


"Shenzhen HandMake" is a joint venture of Shenzhen and Hong Kong, specialized in making traditional low-sugar mooncakes. To echo the development characteristics of the city, it adopts the middle opening and closing design in the packaging, with gold and silver stamping on the both sides of the opening to contrast modern and traditional architecture, showing that Shenzhen retains its traditional aspects while developing at a high speed. Even though the appearance of the city changes rapidly, the full moon of the Mid Autumn Festival has remained the same for thousands of years. For those who are far away from home, even if they can't reunion with their families, they can send a box of local mooncakes to express their missing feelings.