泳江參茸行
YongJiang Ginseng Store

Branding design, Illustration, Packaging Design
品牌設計,插畫,包裝設計

隨着市場對養生禮品的消費需求年輕化,傳統的參茸海味行業開始轉變其經營模式,以更加親切時尚的品牌形象、購物空間與消售策略吸引年輕市場。

泳江參茸行(YongJiang Ginseng Store)在亞洲各國及地區經營二十餘年,新的品牌形象與店鋪設計,運用具美好寓意的傳統東方元素,以時尚簡約的設計重新塑造,一洗傳統行業舊氣,令養生禮品亦能蘊藏時尚美學。



As demand of healthcare product has become higher among younger consumers, traditional business mode of ginseng and dry seafood industry has evolved toward a trend of more fashionable brand image, shopping area and sales strategy to attract new generation of customers. 

With a deep-rooted history of more than two decades in Asian, YongJiang Ginseng Store will refresh its brand and store image with fusion of traditional oriental elements and chic design, revitalizing the traditional ginseng and dry seafood industry by introduction of contemporary concept to healthcare gifts.