Goju-ryu Karate is one of the four major genres of karate in Japan and its founder is Miyagi Chojun. He went to Fujian, China in 1915 to study boxing, and integrated the skills he had learned to create "Goju-Ryu" after returning to Japan. The name is derived from "the method of hardness and softness in rhythm of breath" in the Ming Dynasty military work "Wu Pei Chih". Since its establishment in 1930, its dojos and trainees have spread all over the world.
Goju-ryu has a history of more than a hundred years. However, due to the long history and the number of clubs, although the brands and signs used by various clubs are similar, they have never been updated and tweaked in detail over the years. Therefore, after re-examining all brand elements, and taking into account the brand's history, wide range of application, contemporary aesthetics and other factors, we decided to focus on typesetting, fonts and proportions based on retaining the original logo and elements, and apply the brand elements to relevant promotional items considering the integrity, so as to make the brand concise, powerful, fashionable, fast and unified as a whole.