The unique fragrance of Guangdong style congee, the fresh from the oven Chinese pastry, together with the tasty desert, they are all available in Seng Kei. Located in various bustling districts in the town, Seng Kei has grown up with Macau for a hundred years.
We are brought back to the time of 1970s and 1980s by the comics style used on design works. The comics demonstrates the daily happenings in Seng Kei. Group of students arrive at Seng Kei after school for tea; lovers go hand in hand to Seng Kei after watching movie; friends of neighborhood gather at Seng Kei for chit chat. By the lines of designer, what happens in Seng Kei is linked with our daily lives.
The comics design is adopted to all promotional products for extension. The retro elements are blend with “spiced up ideas” to make the comics more lively and lovely. For coloring, a white-brown tone is used to match with the color of rice, which is closely related with the product of Seng Kei. In addition, the white-brown color goes with the theme of “memory”.